Every feature answers a question you already ask
Where does the money go? Which marketing pays? Who's replying while you're on the tools? Three pillars and one workspace, built around the questions that keep owners up at night.
Pillar one - autonomy
Who's answering while you're on the tools?
Autonomy: routine work runs, you keep the controls
A named AI team does the repetitive work - drafting replies, chasing quotes, sending reminders, keeping records straight - and waits for your yes at the moments that matter.
Enquiries arrive while you're mid-job - and some slip through.
A team with names and jobs
Each agent owns a role - replies, follow-ups, content, admin - works it around the clock, and signs what it does, so you always know who did what.
You'd hand more over if you could trust what goes out.
Approval gates by default
Anything customer-facing waits in the approvals queue as a finished draft. Approve, reject or revise - nothing sends without your OK.
"What did it do while I wasn't looking?"
An activity ledger with undo
Every action lands in a log you can read - and reverse. Approved something by mistake? Undo it from the ledger.
Follow-ups and reminders only happen when you remember.
Automations for the drumbeat work
Quote follow-ups, visit reminders, review requests and win-back nudges run on their own - you set how much runs automatically.
Nobody else knows how you like things done.
It learns your business - and takes corrections
What the team learns is written down where you can see it. Correct anything, and the correction becomes the truth it works from.
Pillar two - business analytics
Ever wondered where the money actually goes?
Business analytics: your numbers, in plain English
Most owners steer by the bank balance because everything else needs an accountant to read. This pillar exists to show you clearly - the handful of numbers that matter, explained like a person would.
You check the bank balance to know how the month went.
The scoreboard
Ten headline numbers - money in, growth, margins, repeat monthly money, job value, customer worth, customers lost, money owed - each with its trend.
Dashboards you'd need a course to read.
The full breakdown
Every number we track, explained in plain English with the source shown behind it. No mystery metrics.
You change something - and never find out if it worked.
What changed, and what it did
Price rises, new automations, campaigns - each is marked on your trend line with the measured movement around it.
"Am I doing well... for a business like mine?"
Honest comparisons
Where you stand against similar businesses in your trade, number by number - ahead, behind, and what would move each score.
A busy month that somehow left nothing behind.
Jobs & profit
Log a job in seconds - what you did, what it cost, what you charged - and the margin is worked out per job, so you learn which work actually pays.
Pillar three - marketing analytics
Ever wondered which marketing actually pays?
Marketing analytics: which channels bring paying customers
Money goes into marketing and something comes back - but which pound did the work? This pillar runs your marketing like a department and reports it like an employee.
Spend goes out; you can't see what comes back.
The marketing scoreboard
New leads, cost per lead, cost to win a customer, worth versus cost, quotes you win - the ten numbers that say whether marketing is working.
Content only happens in the quiet weeks.
The studios
Content, copy, search, ads, social and outreach each have a studio where work is produced, scheduled and measured - drafts arrive ready for your yes.
"Do more marketing" - but what, first?
A growth strategist
It reads where you are across the whole business and tells you the one move that makes the biggest difference right now - plus what's working and what to steer clear of.
Customers ask AI assistants now. Do you show up?
Found in search - old and new
Your visibility is tracked and worked on for classic search and for the AI assistants people increasingly ask instead.
Waiting for the phone to ring isn't a pipeline.
A prospecting desk
It finds and qualifies likely customers for your trade and keeps the pipeline stocked - new prospects land straight on your deals board.
And the day-to-day tools, all in one login
Each one starts from a moment every owner knows - and works out of the box with the tools you already use.
"Where did that lead from last Tuesday go?"
Customers & deals
Every contact and deal on one pipeline board, wherever they came in from - one click opens the full record.
Five apps, one lost conversation.
One inbox
Calls, texts, emails and website chats in a single stream, with drafts ready when a reply needs you.
Phone tag to book a twenty-minute visit.
Calendar & bookings
Customers pick a slot themselves; reminders go out the day before, automatically.
Great meeting - nobody wrote it down.
Meetings
Meetings become notes and follow-up actions you approve, with prep briefs before the important ones.
Busy all month, nothing left over.
Jobs & profit
Say what you did, what it cost, what you charged - margin per job, worked out for you.
Chasing money feels awkward, so it waits.
Get paid
Invoices go out when the job's done; late payers get chased politely until it's settled.
Happy customers, empty review page.
Reviews
The ask goes out after every good job, at the moment they're most likely to say yes.
Website visitors leave without saying hello.
Website chat
A chat on your site that answers properly, captures the enquiry and books the next step.
You want the control without the workload.
Approvals
Everything your team wants to send or do, waiting as finished drafts for your OK.
"What happened while I was off?"
Activity
The reversible record of everything done in your name.
The certificate is... on the van laptop, maybe.
Documents
Job sheets, certificates and paperwork, filed against the right job and findable.
Ideas scribbled where you'll never look again.
My notes
Your own scratchpad, next to everything else - readable by your team if you allow it.
The plan lives in your head - and only there.
Strategy brain
The living picture of your business - goals, facts, plans - that every agent works from.
You keep correcting the same mistake.
Learnings
What your team has learned, written down - correct anything once and it sticks.
Page two of search might as well be nowhere.
Blog & being found
Articles written for your trade and area, published on a schedule, tuned for search old and new.
You find out about problems too late.
Owner briefs
A short, honest brief in your inbox - what happened, what's stuck, what needs your yes.
"We do it differently here."
Custom workflows
Your own repeatable processes, run your way, every time.
It has to work with what you already use.
Connections
Your calendar, inbox, accounts and socials connect in minutes - out of the box, no migration project.
See it working on your business.
Pick your plan, connect your tools, and the first drafts are waiting for your OK today.
Pick your plan and your AI team starts today.