Got Questions?
The things owners ask before they start. If you can't find what you're looking for, get in touch.
Still weighing it up?
See the plans, pick the roles you want on first, and put a full team on your business today.
Start NowWhat it is
An always-on team that answers your enquiries, chases your follow-ups and invoices, asks for your reviews and writes your reports, so the business keeps moving when you stop, with every customer-facing action waiting for your approval until you choose otherwise.
No. A chatbot is one widget on one channel. Brilliant AI is a coordinated team of agents with their own roles, their own data permissions, their own playbooks and shared context about your business.
It turns your own numbers into decisions. Which customers are worth the most and which are slipping away, where you are over-stretched or sitting idle, which marketing actually pays, and a monthly report in your voice that names the one thing to fix next. You read the three lines that matter; the workings are there when you want them.
Control and trust
By design, no. Every customer-facing action defaults to a draft you approve. You can dial up autonomy per channel and per action as you build trust. There is an audit trail of every decision.
Yes. Every action lands in the activity log, with the agent, the input, the decision, the reason, and the outcome. You can replay and audit any thread.
UK and EU infrastructure only, encrypted at rest, with per-tenant isolation. Sensitive fields are locked to specific agents.
Getting started
An afternoon, not a project. A short conversation captures your business, your tone of voice and the tools you use; the first work lands the same day, and the team keeps tuning as you give feedback on drafts.
Yes. We integrate via a unified hub that supports thousands of providers. You connect once; we handle the auth and sync.
Yes. WhatsApp, SMS, email, calls and DMs all land in one place, joined by one customer record.
No. Monthly plans, cancel any time.
Yes. The Free tier is free for good, no card: your customers in one place, missed-call text-backs and booking reminders working on your real business, plus previews of what the paid team would take on.
Trusted by product builders
Mainline is built on the habits that make the best product teams successful: staying focused, moving quickly, and always aiming for high-quality work.

We're misusing Mainline as a CRM and it still works!
Amy Chase, PM
Mercury Finance

I was able to replace 80% of my team with Mainline bots.
Jonas Kotara, Lead Engineer
Mercury Finance

Founder Mode is hard enough without having a really nice PM app.
Kevin Yam, Founder
Mercury Finance

I can use the tool as a substitute from my PM.
Kundo Marta, Founder
Mercury Finance

We're misusing Mainline as a CRM and it still works!
Amy Chase, PM
Mercury Finance

I was able to replace 80% of my team with Mainline bots.
Jonas Kotara, Lead Engineer
Mercury Finance

Founder Mode is hard enough without having a really nice PM app.
Kevin Yam, Founder
Mercury Finance

I can use the tool as a substitute from my PM.
Kundo Marta, Founder
Mercury Finance